In 1994 the American Academy of Pediatrics and NICHD launched the Safe to Sleep or Back to Sleep campaign to spread the message that a baby should be Alone, on their Back in a Crib for safe sleep. This is known as the ABC’s of Sleep and means removing all suffocation hazards like pillows, blankets, and bumpers from the sleep surface. This initiative has cut the incidence preventable suffocation deaths by 50%. It is a wonderfully effective program.
At The Parent Company we believe there are 2 key things that can be done to further reduce risk, increase quality of life, and help babies and parents sleep more soundly.
1.First is the removal of the final suffocation hazard, the sleep surface. This means introducing revolutionary breathable sleep surfaces for both the bassinet and the crib.
2.Second is the reduction of flat head syndrome which, to some degree, affects almost half of all babies within their first year.
Click Here to learn more To provide better, safer sleep we have been in product development of the Breathe-Thru™ Sleep System which includes:
The Breathe-Thru™ Bassinet Mattress (Available in the Fall of 2018)
Our revolutionary breathable bassinet mattress makes suffocation worry a thing of the past.
The 3D mesh material allows for airflow even if your baby lays face down.
Fully washable to clean up after those inevitable messes
Fits in any US standard Ovular Bassinet
Bassinet mattress is contains no toxic flame retardants. Independently tested to meet or exceed all U.S. Consumer Products Safety Commission and Health Canada safety standards for bassinets. JPMA certified and passes Oeko-Tex 100 Class 1 certification for safety.
The 4-in-1 Convertible Breathe-Thru™ Crib (Available in Winter 2018)
With three (3) mattress height adjustment levels to accommodate your growing child, the 4-in-1 Crib features a design that allows it to transform from a crib to a toddler bed, a daybed and finally a full-size bed. (Conversion kits sold separately)
Made from solid hardwood, this crib will provide for years of long lasting usage and will be the perfect stylish addition to your nursery.
This piece is GREENGUARD Gold Certified, meaning it meets strict chemical emissions limits to contribute to cleaner air.
Rigorously tested to meet or exceed all required and voluntary safety standards enacted by the US Product Safety Commission, the American Society of Testing Manufacturers and the Canadian Cribs and Cradles Regulations Click Here to learn more
Breathe-Thru™ Head Shaping Pillows (Available in Winter 2018)
Keep your baby's head round and help your child sleep through the night, so you can too!
Protect your Infant (6+ Months) with a breathable pillow that provides substantially more airflow permeability than a normal pillow.
The Breathe-Thru™ head shaping pillow reinvents our original head shaping pillow with breathable materials and a streamlined design for comfort and peace of mind.
Give your baby the best! Premium breathable 3D mesh are made with organic fibers that exceed the Oeko-Tex 100 Class 1 safety certification. Click Here to learn more
Best Sleep™ Swaddle (Available in Spring 2019)
Helps baby sleep better and longer
Helps keep babies on their backs
Prevents twitching and “starting”
Prevents facial scratches
Makes breastfeeding easier
Easy to wrap and stays put
Made of 100% super-soft breathable fabric – perfect for any climate
Best Sleep™ Compression Garment (Available in Spring 2019)
Swaddling bundles your baby tightly to simulate their experience in the womb. Within the first 14 weeks babies should be transitioned out of swaddling but they still crave the pressure of the swaddle.
The Best Sleep™ Compression garment is designed for babies who are ready to transition from the swaddle, yet still need that cozy, secure feeling to aid in their sleep.
The gentle compression along the baby’s entire body simulates swaddling pressure while still allowing for full range of motion with both arms and legs.
Designed for back sleeping only in the crib, and should be used with the recommended ABC's of Sleep (Alone, Back, Crib).
Once babies show signs they are ready for more freedom of movement in their sleep (e.g. trying to roll over), it is time to transition them from the compression garment to traditional pajamas. Click Here to learn more
Best Sleep™ Pajamas (Available in Spring 2019)
Pajamas built to last and made with our luxe and lightweight fabric