Affiliate Code of Conduct
The Parent Company Affiliate Code of Conduct
When using the service provider's technology to obtain credit for Affiliate referrals, the following actions, practices and conduct, whether active or passive, direct or indirect, should be followed.
- Interference with referrals. No Web site Affiliate or software download technology provider may interfere with or seek to improperly influence the referral of an end-user to the Web site of an online advertiser unless the end-user knowingly and explicitly consents to that behavior by taking an affirmative action.
- Notification of Redirection. Affiliates must explicitly notify the end-user of any redirection performed by a software download technology to a participating advertiser site. The Affiliate must also disclose to participating advertisers the URLs and/or keywords which trigger auto notification and/or redirection and receive consent for such activities. The implementation of software application functionality requires that:
- The notification be easily understood by the average end-user
- Any settings for automatic notification and/or redirection must be explicitly opt-in
- Instructions on how to uninstall/deactivate must be provided
- Such software must not be objectionable to the advertiser
- Non End-User Initiated Events. Affiliates may not use methods to generate non end-user initiated impressions, clicks, or transactions. All click events must be initiated by an affirmative end-user action. Consent of software installation and acceptance of an end-user License Agreement that includes a disclosure that the software will perform click events on the end-user's behalf for the benefit of both the end-user and the Affiliate who owns the software, is considered an affirmative end-user action.
- Altering Another Affiliate's Site. Affiliates may not utilize a service provider's technology in any manner that alters, changes, substitutes or modifies the content of another Affiliate's Web site.
Software Installation and De-Installation. Affiliates may not utilize a service provider's technology with other software, whereby the installation and de-installation is not obvious, simple or complete. Licensing and terms of all software downloads and applications of any type must be fully disclosed, clearly presented, and accepted by the end-user. Software that utilizes a service provider's technology must be clearly marked in such a manner that the end-user can identify the Affiliate's software with an associated behavior that occurs on the end-user's computer, and receive visible notification of such behavior.
- Updating, Patching or Modifying Software. Affiliates who promote advertisers using any form of software must provide participating affiliate networks a detailed explanation of all modifications which alter or change the use of service provider technology prior to releasing any new or updated version of the software to the public. End-users/members must be notified prior to and opt-in to updates performed on previous installed and consented to software clients.
- Use of Trademarks, Service Marks, Copyrights, Brand Names, etc. Affiliates may not use any advertiser trademarks, service marks, branded terms, URL, etc, in any promotional method, unless the rights-holder has given specific permission for Affiliates to do so.
- Incenting Users. Affiliates that offer any form of reward or incentive for an end-user to do business through that Affiliate must fully declare the nature of their promotional methods, including, but not limited to:
- The methods used to attract end-users to join the Affiliate's 'program'
- The methods the Affiliate uses to promote advertisers to end-users
- Explanations of each method used to drive end-users from the Affiliate to advertisers
- Use of Tracking Technology. Affiliates are given links and tracking codes that are specific to their Affiliate account(s) within the various affiliate networks. Affiliates must abide by affiliate network rules / agreements if modifying those links. Modifications, if allowed, must also be transparent and disclosed to the advertiser.
- E-mail Marketing. Affiliates who promote advertisers via e-mail must adhere to all applicable legislation and regulations governing e-mail marketing in the jurisdictions that the Affiliate targets. E-mails must:
- Contain accurate sender information and subject lines
- Include functioning Internet based opt-out mechanism
- Include Affiliate's postal address
- Not be false or misleading
Affiliates should promptly remove end-users who opt-out as required by law.
- The Use of Non-Affiliate Owned Web Properties/Sites/Pages to Promote Advertisers. Other than paid search, Affiliates may only promote advertisers on Web pages/sites/properties that they, themselves, own or operate. Affiliates may not place affiliate links/tracking code, nor promote Web sites that contain affiliate links/tracking code, in or on third-party: forums, message boards, blog comment areas, classified advertisement services (such as CraigsList.org), etc., unless given permission from the third-party to do so.
- Transparency / Disclosure. Affiliates must disclose business models and/or promotional methods utilized to drive traffic to participating advertisers. If applicable, disclosure must include a Affiliate's participation either as a member or super of sub affiliate networks. In the case of super affiliates, disclosure must include policies and procedures in regards to sub affiliate acceptance and subsequent monitoring to ensure compliance with both the Code of Conduct and the service provider's terms and agreements.